An independent studio with an editor's eye.
Meet the Founder
Cecilia Tan
Founder & Creative Director
With over 20 years of experience across marketing, communications, PR, brand development and business growth, Cecilia brings an international perspective to The Design Atelier.
Her career has taken her across Asia, Europe and the Middle East, working with businesses, brands and clients in diverse markets and industries. This experience has shaped her understanding of different audiences, cultures and commercial environments — and how to create communication that connects across borders.
From brand positioning and storytelling to marketing strategy, media relations and creative campaigns, she combines strategic thinking with a hands-on approach to help businesses build distinctive brands and grow their presence.
The Design Atelier brings these disciplines together in one creative studio: thoughtful strategy, strong ideas and beautifully executed work.
International perspective. Creative thinking. Commercial focus.
Years in communications
Global regions
Global icon brands
Creative philosophy
We work in the manner of an independent publisher — selective, curious and exacting. The story, the look and the conversation are shaped as one.
How we work
Listen
We begin with your ambition, your audience and the story only you can tell.
Shape
Strategy, identity and narrative are developed together, never in isolation.
Make
Design, content and communications crafted with an editor's eye.
Amplify
Placed with care in the right rooms, publications and conversations.
Experience includes
Nike · adidas · Apple · Heineken · Qantas · Microsoft · Standard Chartered · Versace · GUESS · Zadig & Voltaire · RED Valentino · ESCADA